Canadian Tire

Canadian Tire Corporation is a household name in Canada, being part of communities from coast-to coast for over ninety years.  We provide products and services for homes, automobiles, outdoors, sports and more reflecting our diverse customer base.  With over 490 retail locations and a robust online community we provide unmatched products and services to our customers.

Canadian Tire is facing the challenge of aging communications equipment in their stores, needing to evolve to meet the modern day needs of the retail environment.  Mobility is a key driver for change. The implementation of SIP-based Wi-Fi phones was fundamental to improved productivity within the store.
The Scarborough Canadian Tire had an aging Nortel key system.  As with most retail environments, budgets are very tight and we needed to squeeze the absolute most out of a limited budget and repurpose equipment where possible. 

With the E-MetroTel UCx unified solution recommended by our trusted partner Braitech ICT Solutions, we could retain all our Nortel digital phones and avoid having to re-cable the entire store in the process.  In addition, the solution included all the new capabilities of the latest technology such as voicemail to email, call routing options for various ring groups as well as follow me calling and remote phones just to name a few. 

Because the E-MetroTel UCx carries forward the features of the Nortel key systems, we had minimal retraining requirements of our staff which was extremely beneficial considering our large part time group of employees.

The absolute best part of the E-MetroTel UCx solution was that we didn’t have to dispose of any of the solid reliable Nortel phones which resulted in huge cost savings.
The partnership between Braitech ICT Solutions and Alpha Telecom is a unique combination of skills and talent providing top notch services and tech support to our team.  The secure remote access to my UCx means fast and effective support always.

Mike Kenopic,
Dealer CT#30,
Canadian Tire Scarborough Store