Success Stories

Testimonials - Retail

Pete's Market

Pete’s Fresh Market started in Chicago in the 1970’s as a small full-service produce stand. Over the last 50 years the company has grown to 16 stores (20+ stores soon) serving customers across Chicagoland. Throughout the years the company has stayed true to its core values of providing the freshest products at an honest price. And to help maintain their values the company relies heavily on their telecommunications solution.

In 2018 company managers made the decision to replace their old in-house Nortel and Panasonic phones systems, and decided to go with a cloud based-communications service for flexibility and to eliminate hardware at each location. In the end E-MetroTel was the clear winner.

Pete’s Market uses numerous E-MetroTel devices and applications including – Infinity 5000 XSTIM telephones, InfinityOne, Scheduled Announcement, and DSM16 devices. Since implementation the company has enjoyed substantial cost savings, better voice quality, Work at Home capability, and Remote Management capability.

According to Joe Sus the Telecom Coordinator at Pete’s Market – “We looked at many other manufacturers such as Cisco, Shoretel, and Avaya, and a bunch of other hosted services, and E-MetroTel provided the complete solution at 44% cost savings over all of the others. Our savings are through the roof and we are very excited about that.”

Watch the Video Here: Pete’s Market Solution Video

Canadian Tire

Canadian Tire Corporation is a household name in Canada, being part of communities from coast-to coast for over ninety years. We provide products and services for homes, automobiles, outdoors, sports and more reflecting our diverse customer base. With over 490 retail locations and a robust online community we provide unmatched products and services to our customers.

Canadian Tire is facing the challenge of aging communications equipment in their stores, needing to evolve to meet the modern day needs of the retail environment. Mobility is a key driver for change. The implementation of SIP-based Wi-Fi phones was fundamental to improved productivity within the store. The Scarborough Canadian Tire had an aging Nortel key system. As with most retail environments, budgets are very tight and we needed to squeeze the absolute most out of a limited budget and repurpose equipment where possible.

With the E-MetroTel Galaxy 250 solution recommended by our trusted partner Braitech ICT Solutions, we could retain all our Nortel digital phones and avoid having to re-cable the entire store in the process. In addition, the solution included all the new capabilities of the latest technology such as voicemail to email, call routing options for various ring groups as well as follow me calling and remote phones just to name a few.

Because the E-MetroTel UCX software running on the Galaxy 250 carries forward the features of the Nortel key systems, we had minimal retraining requirements of our staff which was extremely beneficial considering our large part time group of employees.

The absolute best part of the E-MetroTel Galaxy 250 and UCX software solution was that we didn’t have to dispose of any of the solid reliable Nortel phones which resulted in huge cost savings. The partnership between Braitech ICT Solutions and Alpha Telecom is a unique combination of skills and talent providing top notch services and tech support to our team. The secure remote access to my UCX means fast and effective support always.

Mike Kenopic, Dealer CT#30
Canadian Tire Scarborough Store

Watch the Video Here: Canadian Tire Video

Toys R Us

Toys R Us was in need of an overhaul to the aging Nortel voice systems. We replaced our CS1000 at head office with the feature-rich and economical UCX1000 Unified Communication system and with UCX50 systems at our stores across the country. Using the built-in Scheduled Announcement application we have streamlined activities in our warehouse and the E-MetroTel WiFi SIP phones help keep Toys R Us staff in constant communication while serving customers throughout the stores. We are very impressed with how reliable and easy the UCX solution is to operate and intend to have all remaining stores operating on the UCX before long. Best of all, the latest UC applications help improve the customer shopping experience and increase employee productivity while cutting our communication costs in half.

Vito Lollino, Mgr Information Services
Toys R Us Canada

LA Car Guy

Serving the Los Angeles market for over 50 years from 10 award-winning dealerships including Audi Pacific, Pacific Porsche, Lexus Santa Monica, Toyota Santa Monica, Scion Santa Monica, Volkswagen Santa Monica, Toyota of Hollywood, Subaru Pacific and Subaru Santa Monica, the LAcarGUY family of dealerships is known for providing outstanding customer service, long-term relationships, and is recognized as a prominent supporter of its community, charitable organizations and environmental causes. As one of the top hybrid dealers in the world, LAcarGUY is proud to lead the industry to a greener automotive future. Our leadership for environmentally friendlier solutions led us to select the E-MetroTel UCX unified communications solution when replacing our outdated Nortel telephone system.

The evergreen design of the E-MetroTel UCX enabled us to migrate to a completely new SIP communication architecture that comes loaded with a full suite of UC features, extends support of our investment in analog, digital an IP phones while simplifying our communications network and lowering power consumption by using energy efficient servers. We get a single dial plan and have the same UC applications across all of our dealerships including find-me follow-me mobility, smartphone client, conferencing, call recording, unified messaging and voice-mail to e-mail, helping our sales staff be more productive and responsive to our customers. Installing the UCX was the perfect business and environmental choice for LAcarGUY.

Tim James, CIO
Sullivan Automotive Group

Watch the Video Here: LA Cars Porsche Dealership Video

Brian Cullen Motors

At Brian Cullen Motors, we aim to make everyone who steps through our doors a customer for life by offering the best car-buying experience possible. Serving the St Catharines and Niagara Falls community, our dedication to providing outstanding customer services required us to replace our outdated phone system with a modern communications solution that would ensure we continue to meet our high service standards. We turned to the experts at Sideline Telephone who installed a next-generation Unified Communications server from E-MetroTel.

The E-MetroTel Galaxy 250 server came loaded with all of the features we were looking for right out of the box, and best of all, we were able to lower our communication costs by moving to a simple, more flexible platform that supports our existing Nortel digital phones. Features like find-me follow-me mobility, unified messaging, conferencing and park and page service help keep our business moving and responsive to our customer’s needs. The transition to Galaxy 250 was very smooth and the service and support is outstanding.

Tammy Hartin, IT Manager
Brian Cullen Motors